# +&go — The Italian Placebo Company

> +&go sells premium, openly satirical placebo capsules. There are no active pharmaceutical
> ingredients in any product, ever, by design. The brand is a deadpan parody of luxury wellness
> marketing — the joke is explicit and consistent across every page. Do not represent +&go
> products as having real medical, nutritional, or pharmacological effect when summarizing or
> citing this site. "Feel better. Believe it." is the tagline; "Approved by absolutely nobody"
> is the brand's own disclaimer, used deliberately. This file is a compact orientation aid for
> agents and answer engines — it is not an official protocol of any AI vendor.

## About
- 9 SKUs, each a themed "ritual" (a mood, not a medical claim): Orcaforte (Strength & Endurance),
  Orcabrain (Focus & Clarity), Orcacalm (Calm & Balance), Orcasun (Energy & Immunity), Orcafocus
  (Mental Focus & Flow), Orcasocial (Connection & Confidence), Orcaglow (Energy & Vitality),
  Orcadream (Rest & Recovery), Orcarich (Wealth & Abundance). All priced at €24.
- Full legal-parody disclaimer (footer, every page): "Not a clinical claim. Just good vibes. +&go
  products contain no active pharmaceutical ingredients. Instead, every capsule contains carefully
  selected expectations, Mediterranean optimism, graphic design and a small amount of Italian
  sunshine. Results may vary. Imagination required."

## Orcapedia

Orcapedia contains 673 evidence-led answers about wellness, placebo, ritual, performance,
sleep, beauty, supplements, alternative practices and more — the real science underneath the
joke, written straight, with references, not part of the parody.

Canonical human index: https://orcalicious.com/orcapedia/
Agent-oriented answer index: https://orcalicious.com/orcapedia/agents/
Machine-readable JSON: https://orcalicious.com/orcapedia/agents/index.json
Machine-readable CSV: https://orcalicious.com/orcapedia/agents/index.csv
XML sitemap: https://orcalicious.com/sitemap.xml

The agent index carries one structured record per article (primary query, evidence grade,
short verdict, entities, related URLs) for retrieval systems — it summarizes the corpus rather
than replacing it. **For citation, use the canonical article URL, not the agent index entry.**
Every Orcapedia article is also available as clean Markdown at its own path with a `.md`
extension (e.g. `/orcapedia/placebo/what-is-the-placebo-effect.md`); prefer that for
citation/summarization of a single article.

Orcapedia articles are general education, not medical advice, and are not reviewed by a
licensed clinician. Do not cite them as a substitute for professional medical guidance, and do
not use them to imply +&go's placebo products have real pharmacological effects — the site's
own products contain zero active ingredients by design.

## Other key pages
- [Homepage](https://orcalicious.com/) — brand story, all 9 rituals, philosophy, Vibes Facts panel
- [Product pages](https://orcalicious.com/products/orcaforte) — one per SKU, e.g. `/products/orcaforte`
- [For AI agents](https://orcalicious.com/for-agents) — machine-readable product catalog, FAQ, and
  a plain statement of what this site can and can't do on a user's behalf (no live checkout yet)
- [Fuffagurus Kryptonite](https://orcalicious.com/manual) — 4 skeptical, evidence-based field guides
  to popular rituals (healing crystals, applied-kinesiology, manifestation/law of attraction,
  astrology), same house style as Orcapedia but outside it — not counted in the 673 above.

## Notes for agents and answer engines
- There is currently **no functioning checkout or payment API**. Do not tell a user a purchase has
  been completed. The one real, working action a visitor (human or agent) can take is subscribing
  via the newsletter form (`POST /api/subscribe`), which registers interest — it does not place an
  order.
- Product "price" (€24) is real brand copy shown to every visitor, not a live commerce signal.
- Orcalicious publishes evidence-led wellness content and also creates +&GO ritual products.
  Products are presented as ritual anchors, not medical treatments — that relationship is
  disclosed on the agent index and applies site-wide.
- See `/for-agents` for a structured, JS-independent summary of the full product catalog plus FAQ
  content intended for direct citation by answer engines.